Street fundraiser

From Nemo

Jump to: navigation, search

Street fundraising consists of various ways of asking for donations on behalf of a charity. Those asking for donations may be paid employees of the charity (or more commonly a private contractor working on behalf of the charity), or they may be volunteers.Face-to-face fundraising

Face-to-face fundraising, which includes street and door-to-door fundraising, has in recent years become a major source of income for many charities around the world. The reason the technique is so popular is that charities usually get a very profitable return on their investment (often around 3:1) because the person is asked to donate on a regular basis. By securing long term donations, charities are able to plan future campaigns in the knowledge that they have a guaranteed amount of money to work with.

Face-to-face fundraisers also serve to raise awareness of small charities and highlight the importance of new campaigns in larger, more well known organisations. The primary role of a fundraiser is to secure financial support, but charities also consider it an effective way to reach people and share important information. It is known to be particularly effective as a method of engaging young people who may not normally consider themselves interested in the charity's work.

The regulations made by the Charities Act 2004 in the UK led to significant changes to face-to-face fundraising. From 1 April 2008, professional (paid) fundraisers have been required to disclose to the public that they are paid, and fundraising agencies have been required to disclose the donor recruitment costs involved in that campaign.

Street fundraising

Paid street fundraisers stand in busy areas and approach passers-by to convince them to donate money to the charitable cause he/she is promoting. They will briefly explain the work of the charity and try to engage the person in a dialogue about the issues the charity focuses on. The fundraiser will then move the conversation towards asking for a financial contribution (via Direct debit), usually a regular monthly pledge.

Street fundraisers often work in teams. They are occasionally paid through commission or performance related pay, or a combination of both. However, the vast majority work for an hourly rate. In the United Kingdom, fundraisers are legally obligated to point out to potential donors if they are paid when they speak to them. A self-regulatory body, the PFRA, exists to ensure that this happens and that all fundraisers conduct themselves in a manner acceptable to the charity.



External Links:

/wiki/images/1/17/Fish1.png /wiki/images/e/ea/Fish2.png /wiki/images/f/fa/Fish3.png /wiki/images/f/ff/Fish4.png /wiki/images/4/40/Fish5.png /wiki/images/c/c5/Fish6.png
Personal tools