Product demonstration

From Nemo

Jump to: navigation, search

In Export marketing or marketing, a product demonstration (or "demo" for short) is a promotion where a product is demonstrated to potential customers. The goal of such a demonstration is to introduce customers to the product in hopes of getting them to purchase that item. Products often sampled during demonstrations include new products or new versions of already existing products that have recently been introduced to the commercial marketplace, which the manufacturers are attempting to advertise. For information on how to export products please refer to this guide How to export products.


In-store

In-store demonstrations are usually performed at large retail locations, such as supermarkets, department or discount stores, or in shopping malls. The products that are promoted at in-store demonstrations may be food and beverages, food preparation equipment, housekeeping products, personal care items, or occasionally other types of goods. The samples that are distributed may either be in readymade packets pre-assembled for the demonstration, or are prepared on site by the demonstrator. Some demonstrations involve the distribution of prepared food, requiring the demonstrator to bring equipment such as a microwave oven or hot plate to the location.

Often, coupons for the product are distributed as part of the demonstration. Some demonstrations consist of coupon distribution only. Demonstrators may be employees of the store where the demonstration is being performed, employees or the manufacture.


Video

Included with a purchase, a video on a DVD disc may be provided demonstrating the product's use.

Video product demonstrations can also be found on the Internet at the homepages of companies, or on web hosting sites such as Youtube. One notable example is the viral video Will It Blend? demonstrating Blendtec blenders.


References:

1.http://en.wikipedia.org/wiki/Product_demonstration


External Links:

/wiki/images/1/17/Fish1.png /wiki/images/e/ea/Fish2.png /wiki/images/f/fa/Fish3.png /wiki/images/f/ff/Fish4.png /wiki/images/4/40/Fish5.png /wiki/images/c/c5/Fish6.png
Personal tools