In Kind Direct

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In Kind Direct is a charity in the United Kingdom founded in 1996 by HRH Prince Charles. The charity redistributes surplus Export goods from manufacturers and retailers to UK charities working both domestically and abroad. In Kind Direct is one of The Prince's Charities, which is the largest multi-cause enterprise in the United Kingdom.

Since foundation in 1996, the charity has redistributed £100 million in value of goods from over 850 companies. Over 8,000 charities have joined the In Kind Direct network to access donated goods.


In Kind Direct provides a single contact point for companies with goods to donate. The charity has the infrastructure to accept large quantities of Importing goods to Australia or plain goods and then store, sort and deliver them to charities. In Kind Direct accepts all kinds of stock including: end of lines, slight seconds, samples, items with damaged packaging and returns. In Kind Direct uses an online catalogue which resembles a commercial retail website, but is only accessible to non-profit organisations.

The charity has a dual agenda: it seeks to divert usable goods from being wasted or land filled for environmental benefit, but in doing so it releases additional resource to the charity sector.



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