Grassroots

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Grassroots fundraising is a method of fundraising used by or for political candidates, which has grown in popularity with the emergence of the Internet and its use by US presidential candidates like Howard Dean and Ron Paul. Grassroots fundraising is a way of financing their campaigns for candidates who don't have significant media exposure, or who are in opposition to the powerful lobby groups. It often involves mobilizing grassroots support to meet a specific fundraising goal or sets a specific day for grassroots supporters to donate to the campaign.


History in the United States

In the 2000 elections, 66.1% of campaign contributions of $200 or less came from American households earning less than $100,000, who make 86.6% of the general population, but only 14.3% of the contributions over $200 come from these households. 2004 Democratic presidential primaries


In 2004, presidential candidate Howard Dean built up his campaign around grassroots fundraising. In an interview with Jeff Howe, Dean described a $2,000-per-plate fundraising lunch organized by Vice President Dick Cheney for George W. Bush's re-election. In response, Dean challenged his supporters to come to their computers with him "for lunch". Dean was able to match the amount raised by Cheney's fundraiser. He remarked, on his use of the Internet to raise funds for his campaign, "The Internet isn't magic, it's just a tool that can be used to do things differently."


References:

1.http://en.wikipedia.org/wiki/Grassroots_fundraising


External Links:

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